a mission statement identifies what a business wants to be in the future.
An Overview of Mission Statements
Your Mission Argument is the foundation to good strategy. Information technology is a statement of the company's purpose. It is a logical vantage point from which to await down the road. For a quick review, watch our video beneath or take a high level view of information technology in our How to Guide.
A mission statement, by definition, boldly states your organization'south cadre purpose. It answers the question "why practice nosotros exist?". Your mission needs to boldly country why you exist and why y'all exercise what yous do. The best mission statements express your core propose and why you exist with clarity.
In terms of language, nosotros e'er recommend mission statements be written in present tense with the utilize of concrete linguistic communication. Writing in nowadays tense allows your mission to be easily deciphered from your vision statement, which is written in time to come tense. Solid language leaves lilliputian room for interpretation to what exactly your mission statement ways.
Beefcake of a Practiced Mission Argument
What Makes a Mission Statement Powerful?
A mission statement acts as an organisation's compass: guiding the organisation'south decisions to achieve its core purpose and reason it exists.
While the vision statement articulates the organization's time to come state, the mission directly relates to the vision by articulating the greater reason why that vision matters. A powerful mission keeps the system on rail and rallied effectually the management the organization is headed. The mission statement is the foundation on which good strategy is based, and then it's important to take your mission seriously and to get it right.
As business organization leaders, we are put under a lot of undue stress to generate a perfect, short, sing-songy mission statement. The event is meaningless drivel, leaving anybody irritated and underwhelmed. Employees don't desire to hang back conceptualizing about wishes and dreams. But don't permit beingness pragmatic arrive the mode of this of import phase of building a strong foundation of consensus for the organization.
If time isn't dedicated to articulating your mission on the forepart-end earlier developing strategy, the consequence will probable exist goals and objectives without a crystal-articulate strategic management.
Mission statements generally reply at to the lowest degree one of these core questions:
- What is our arrangement's reason for existing?
- Why is it special to piece of work for this organization?
- What is our business concern and what are nosotros trying to attain on behalf of whom?
Checklist for a Great Mission Statement
When evaluating the quality of your electric current or newly drafted mission statement, information technology'southward important your mission meets these four unproblematic criteria:
#1 – Your Mission Must Exist Foundational
Information technology conspicuously states why your arrangement exists.
#2 – It'south Original
It's unique to your organization. If you were to read the mission statements of all the organizations in your industry, yours would exist dissimilar than your competition.
#3 – It's Memorable
Memorable = motivating to employees, prospective employees and customers.
#4 – Information technology Fits on a T-Shirt
Peter Drucker famously advised that your mission statement should be short and compelling enough to fit on a t-shirt your staff would actually wearable
Other Helpful Tips
- Mission statements should be developed after completing the SWOT assessment, and earlier going into the rest of the planning process. This allows your team to be grounded and in alignment on where your organization is today and what the system's strengths and contributions are.
- The mission argument motivates and inspires staff. Every single staff member knows that their purpose is defined in the mission argument. (e.g. Starbucks mission: To inspire and nurture the man spirit — one person, one cup and i neighborhood at a time.)
- Develop the mission statement on a "political party level"—it tin quickly and briefly be understood by people at a political party or on an airplane. The statement gives a greatly unproblematic focus for everything the team does equally an organization. (eastward.grand. Marine Stewardship Council mission: To safeguard the globe'due south seafood supply by promoting the best environmental choices.)
Free Canvas & Guide to Create a Mission Statement
Whether you're writing a new mission statement or revisiting yours as function of a planning process, we've created a sail y'all can employ to create a mission statement that inspires your team. You can download it here for free!
DOWNLOAD THE FREE GUIDE
Example Mission Statements
The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business. (The Coca-Cola Company)
The Domicile Depot is in the domicile improvement business organization and our goal is to provide the highest level of service, the broadest choice of products and the well-nigh competitive prices. (Home Depot)
Our mission is to plant a powerful presence and positive paradigm of The Boeing Company with governments, businesses, and community leaders. (The Boeing Visitor, Africa Segmentation)
Our mission is to bring inspiration and innovation to every athlete* in the earth. *If you have a body, you are an athlete. (Nike)
To be the world's premier technology, structure and project management company. (Bechtel Corporation)
Helping people on their path to better health (CVS)
Double and Double Over again the John Deere Experience of Genuine Value for Employees, Customers and Shareholders. (John Deere)
Our Mission at Publix is to be the premier quality food retailer in the world. (Publix)
We will become the globe's most valued company to patients, customers, colleagues, investors, business organization partners and the communities where we work and live. (Pfizer – Pharmaceuticals)
Our mission at Aveda is to intendance for the world we alive in, from the products we make to the ways in which we give dorsum to society. At Aveda, we strive to set an case for environmental leadership and responsibility, not just in the word of beauty, but effectually the world. (AVEDA)
General Motors' corporate mission is "to earn customers for life by edifice brands that inspire passion and loyalty through not only breakthrough technologies but also past serving and improving the communities in which we live and work around the earth.
The mission of New Foliage Newspaper is to be the leading national source for environmentally responsible, economically sound paper. (Leafage Newspaper – Paper Industry)
7th Generation is the nation'due south leading brand of non-toxic and environmentally safe household products. (Seventh Generation)
Dedicated to a uncomplicated principle: the best talent and the all-time service without unnecessary costs. Whether you're looking for an exterior solution for an of import transaction or a great attorney to round out your team on a flexible basis, nosotros're the smart alternative that wasn't in that location before. (Precept – groundbreaking legal services firm)
The mission of University of Phoenix is to educate working adults to develop the noesis and skills that will enable them to achieve their professional goals, amend the productivity of their organizations, and provide leadership and service to their communities. (Academy of Phoenix)
American Standard'southward mission is to "exist the best in the eyes of our customers, employees and shareholders." (American Standard)
The WellPoint Companies provide health security past offering a pick of quality branded health and related financial services designed to meet the changing expectations of individuals, families and their sponsors throughout a lifelong human relationship. (WellPoint – Health Intendance Co.)
The mission of TXU is to be the most admired international energy services company. (TXU – Energy & Gas)
Kraft Heinz's mission statement is "to be the BEST food visitor in the world. (Kraft Heinz)
Our mission is to ameliorate the lives of women globally. (AVON – Household & Personal Products)
To enhance the lives of our customers by creating and enabling unsurpassed holiday and leisure experience. (Marriott International – Entertainment & Information)
Our Mission Statement is to brand Family Dollar a compelling place to shop, work and invest. (Family Dollar – Retailing)
To serve our customers by utilizing data and engineering that provide real-time answers to increasingly complex questions. (EQUIFAX – Business Services)
The City of Windsor, with the involvement of its citizens, will deliver effective and responsive municipal services, and will mobilize innovative community partnerships. (The Urban center of Windsor, Canada)
Sunoco'south goal is to be a source of excellence for our customers; to provide a challenging professional experience for our employees; to be a rewarding investment for our shareholders; to be a respected citizen of community and country. (Sunoco – Free energy)
Last Thoughts almost Mission Statements
Every bit a leader, y'all control whether the mission statement is a guide to your direction or if information technology becomes trite. You tin can spend all the time in the world building a groovy mission, but if it doesn't guide your organization strategically and then information technology's not worth your time. The about important part of your mission argument is keeping your organisation on its path, unwavering from why you exist.
Source: https://onstrategyhq.com/resources/mission-statements/
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